Township Launches Social Media Channels

November 27, 2012

The Township of Esquimalt launched its official Facebook, Twitter, and YouTube pages at a Committee of the Whole meeting in Council Chambers on Monday, November 26th, 2012.
The move to launch the social media pages reflects the Township’s commitment to finding new ways to communicate with residents and stakeholders. In the 2012 Strategic Priorities Report Council called for a review of communications methods and to make recommendations for enhancements. The Online Communications Working Group was formed as a result and chief among its recommendations was to develop municipal social media pages.
“We want our residents to have access to information on our programs and services in the media and formats they prefer,” said Chief Administrative Officer Laurie Hurst. “We feel that this is an important step in enhancing communications with our community.”
The Township’s new sites will be used to post timely news updates, event notices, program announcements, and departmental information of interest to both the local community and visitors to Esquimalt. The sites will be monitored during the Township’s work hours by communications coordinator Ritchie Morrison.
“Over time, as we get used to working in this medium, we will have a small team of social media publishers from various departments posting to — and monitoring — these pages,” said Morrison. “We look forward to connecting with the community through this new initiative.”
In addition to the social media project, the Township’s Online Communications Working Group recently launched a mobile version of the Township website optimized for smart phones, and is currently working on a refresh of the corporate website,

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For more information, please contact:
Laurie Hurst, Chief Administrative Officer
Tel: 250-414-7101