ESQUIMALT, BC—The Township of Esquimalt has launched a new, dedicated economic development and investment attraction website. The site offers a central hub for current businesses, potential investors, entrepreneurs and community partners to explore Esquimalt’s economic landscape.
The website, WhyEsquimalt.ca, serves as the digital home of the township’s place brand: “Esquimalt – The Place to Be.”
Current business owners, potential investors, entrepreneurs and community partners will find a central hub in which to explore Esquimalt’s economic landscape, including a growing business directory, local highlights and stories of people who live and work in the community.
“Storytelling is a powerful tool and this new dedicated website will serve to strengthen Esquimalt’s place brand identity by showcasing a unified narrative around livability, opportunity and quality of life,” said Esquimalt Mayor Barbara Desjardins. “We have some amazing businesses in all areas of Esquimalt and we’re thrilled to provide this resource to the community”.
Key features of the new site include:
interactive community profile dashboard
business success stories (video, blog, and images)
resource hub – guides, grants, resources
Esquimalt business directory (phased rollout)
mobile-first design, accessible (WCAG 2.1 AA), and SEO-optimized
“One of our goals was to give local and prospective businesses a clear, accessible starting point to explore opportunities and connect with available supports,” said Manager of Economic Development Terése Finegan. “We want to respond directly to the needs of our business community by streamlining access to support programs, business licences and other resources.”
The Township’s 2023–2025 Economic Development Action Plan included economic development storytelling as a key action. The new website delivers on this action by creating a dedicated place to tell Esquimalt’s story and support business attraction while creating compelling economic development content for the website. The new site complements the Township’s main website (esquimalt.ca), with a focus on business tools, success stories, and investment potential. Find the website at WhyEsquimalt.ca.
-30-
Media contact
Tara Zajac
Manager of Communications
tara.zajac@esquimalt.ca