Community Profile

Township of Esquimalt Symbols

The Township of Esquimalt has two official symbols: the corporate coat of arms and corporate logo.

1. Corporate Coat of Arms

The Township of Esquimalt coat of arms is reserved for official or ceremonial purposes. The Motto, "Es-whoy-malth" is an anglicized version of the Indian for " the place of gradually shoaling water " and from which the name Esquimalt was derived.

Usage

Please phone Diane Knight at 250-414-7101 for permission to use the coat of arms.

2. Corporate Logo

A new corporate logotype was adopted by Esquimalt in 2008. This logotype reflects historical, natural, and contemporary themes and will replace the outdated Parks and Recreation and Fire Department logos.

The logo is being phased in for daily use on printed materials (including publications, correspondence, and advertising), signs, and the municipal website. Esquimalt’s corporate coat of arms will be reserved for official or ceremonial purposes.

Design

The logo has three components:

• The word Esquimalt with a “Q” that is shaped like a wave - Esquimalt is written in a serif font, which pays tribute to Esquimalt’s history and sense of tradition. The Q reflects Esquimalt’s geographic location, surrounded by water, and suggests forward movement and progress.
• “Township of” written in a sans-serif font, which is clean, crisp, and modern - This text was included to ensure that materials could be easily identified as originating from the municipality.
• The wave -The wave creates balance in the logo, also suggests forward movement and progress, and reflects Esquimalt’s geographic location and naval roots.

The Township of Esquimalt logotype is easily identifiable and will help to promote pride and recognition within the community.

Usage

Please phone Diane Knight at 250-414-7101 for permission to use the corporate logo. 

Download graphic standards for using the corporate logo.